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This is a ground breaking series, written by Bill Esteb of Patient Media, that describes and teaches the patient's point of view throughout their entire chiropractic treatment and helps doctors to better understand the patient and teach the patient the benefits of chiropractic care.
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A Patient's Point of View A Patient's Point of View

The opening volley in the "patient's point of view" series, this is Mr. Esteb's first idea-packed book. Today it is required reading at many chiropractic colleges.

Our Price: $19.95
Adjusting Adjusting

Adjusting is the tenth book in the patient's-point-of-view series

Our Price: $24.95
Beyond Results Beyond Results

In his third installment, Mr. Esteb explores chiropractic care beyond the symptomatic results most patients expect.

Our Price: $24.95
Chiropractic Patientology Chiropractic Patientology

If you want to grow your practice from the inside out, and you depend upon patient referrals, then start thinking like a patient!

Our Price: $24.95
Connecting the Dots Connecting the Dots

The most recent installment in the "rosetta stone" needed to decode the motives and behaviors of today's patients.

Our Price: $24.95
Looking Up Looking Up

Mr. Esteb's observations in this volume provide dozens of action steps to capitalize on the tremendous opportunities that await those in alternative health care.

Our Price: $24.95
Making Change Making Change

William Esteb. Making Change. The patient's point of view expressed in this volume will give you a fresh look at the topics of managed care, financial policy, patient guarantees, and as always, the "head space" needed to grow your practice.



The patient's point of view expressed in this volume will give you a fresh look at the topics of managed care, financial policy, patient guarantees, and as always, the "head space" needed to grow your practice. The Insurance Era isn't coming back! Use this vital information to forge new strategies for the future. Includes 43 stimulating chapters.

Our Price: $24.95
Striking a Nerve Striking a Nerve

William Esteb. Like the title suggests, this collection of patient observations will either get your blood boiling, or make you more resourceful when attempting to motivate today's patients! Mr. Esteb cuts to the quick and performs some necessary surgery on the chiropractic sacred cows. Thick skin, a box of tissues or anesthesia is recommended while reading this one!

Our Price: $24.95
What a Patient Wants What a Patient Wants

After a four-year hiatus, the eighth book in the Patient's Point of View series chronicles Bill's latest thinking. As he reinvented himself and created Patient Media, he had the freedom to totally rethink patient communications.

Come along on the journey in which he abandoned the Vertebral Subluxation Complex in favor of simply subluxation, uncovered the folly of most patient education efforts and established the principles on which he founded Patient Media. Become inspired, motivated and renewed!

Our Price: $24.95
Patient's Point of View 9 Book Set Patient's Point of View 9 Book Set

If you graduated since 1991, you've probably read the first or second installment of this nine-part series. Complete your library and see how the saga turns out!

Our Price: $219.95