Wansink, Brian. Anyone who's tried to follow a strict eating regimen knows how futile it sometimes seems. Nutritional science and marketing professor Wansink explores some of the psychological aspects of overeating to explain why we in fact consume more than we believe we do.
He advocates weight-loss diets that cut calories by cutting overall consumption, instead of draconian elimination of intake.
Wansink finds the greatest value in retraining one's mind and its perceptions by devices such as making sure one's plate contains at least half vegetables or salad.
Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss.
A useful appendix arranges different popular diets in tables along with their advantages and disadvantages.